The Profit

When Marcus Lemonis isn’t managing his billion-dollar enterprise, Camping World, he seeks out businesses in financial distress that are in dire need of investment and open to negotiation. Over the last decade, he has successfully revitalized more than 100 companies. Now, he’s showcasing his expertise on CNBC by doing something unprecedented on television—investing millions of his own money. In each episode, Lemonis presents an irresistible offer: his financial backing in exchange for a stake in the company and a share of the profits. Once involved, he is willing to take drastic measures to rescue the business and ensure his own return, whether it involves dismissing the president, promoting the secretary, or rolling up his sleeves to do the work himself.