Fuck Your Hair

The inspiring tale of a small Chicago microbrewery’s defiance against the president and its ability to rally a community began when 5 Rabbit Cervecería landed a significant order with a catch. Andres Araya and Mila Ramirez, a married couple and immigrants from Latin America, were thrilled to be chosen to craft the house beer for the new Trump Tower—a major achievement for their modest enterprise. However, their excitement turned to dismay following Trump’s inflammatory remarks about Hispanic immigrants. In response, they withdrew their beer from the tower, but faced the dilemma of what to do with the surplus. Their solution was to creatively rebrand the golden ale as Chinga Tu Pelo, or F••• Your Hair. This bold move was met with enthusiasm by Chicago’s beer enthusiasts, bar owners, and restaurateurs, who eagerly joined the protest, propelling 5 Rabbit towards a new mission of social activism.