Fear No Fruit

The film narrates the journey of Frieda Caplan, who became the pioneering female entrepreneur at the L.A. Wholesale Produce Market during the 1960s. She revolutionized American culinary habits by bringing more than 200 unique fruits and vegetables to supermarkets across the United States. Even at the age of 91, Frieda remains a source of inspiration, with her daughters and granddaughter continuing to uphold the family business tradition.